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ejemplooooooooooooooo 3. Preséntate como es debido Aunque puede que el usuario ya lo sepa, aprovecha este email para contar por qué tu producto o servicio es tan especial . ¡Pero sé breve! Sintetízalo en una única frase. Lo que buscamos con esto es dar a entender el siguiente mensaje: «Somos X, nos dedicamos a Y, y podemos ayudarte a conseguir Z». Un buen ejemplo es el de Strava. Como podemos ver, explican claramente qué son y qué beneficios pueden aportar a sus usuarios.